Archive for the ‘Uncategorized’ Category

What do they do all day?

An article in the Daily Telegraph in April this year, highlighted a woman who had a well-paid job, but actively did nothing for a year, and was never challenged, until she became so bored that she resigned. The article drew attention to a problem which is more common in larger companies where jobs become quietly […]

June 3, 2026   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Marketing Plans – Why do you need them?

If a business is to succeed, it needs to have a clear objective, and if it is to achieve that objective, it needs to have a plan of necessary actions. If there is not a satisfactory plan it is unlikely that the objectives will be achieved. But what constitutes a satisfactory plan? Unfortunately, many executives […]

March 31, 2026   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Decision Making

Many business decisions are made on the basis of what we think we know, rather than on the fact of what we actually know and what we ought to know.  It often seems that many business problems have their origins in assumptions that prove to be wrong. Whether it is the banking crisis, inept government […]

March 2, 2026   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Getting Results

The purpose of every business is to make money, thus the success of every business can be measured in the amount of money it produces, but also in the amount of investment and cost incurred. Every business requires a business plan that defines its overall objectives, and a  marketing plan to support it. The importance […]

November 2, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Only closing the sale makes the money

For any business, the fact is that only the ability of sales people to close a sale, actually produces the income on which the business depends, despite what some may think about the importance of brand, image, advertising, social media. All the various elements of what is known as the “Marketing Mix” are necessary contributors, […]

July 29, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance measurement indicators, Uncategorized  Comments Closed

Can Marketers Manage?

The text of a recent CIM podcast entitled Why marketing’s boardroom absence is bad for business ,  makes interesting reading, with a feeling that we have been here before. In January, 2008 “Marketing” magazine published an article entitled “Marketers Lack Influence in the Boardroom”, revealing that 73% of CMOs believe their businesses undervalue marketing strategy. This […]

June 25, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Marketing Professionalism

  A recent survey by the Chartered Institute of Marketing, as reported in its on-line magazine Catalyst, makes interesting reading. The survey suggested that trust across all areas of business is more important than ever, but with nearly half (45%) of business leaders having reservations regarding the level of professionalism across marketing, HR and sales […]

June 1, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

When sales are down, what do you do?

The current turmoil in the international trade and financial markets is having an adverse effect on business confidence and inflation everywhere. At all levels, business and commerce is being negatively affected by this situation. How should businesses both large and small whether the storm? Whether the economy goes into recession or remains in a period […]

May 6, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Price dictates profit, demand dictates price

All businesses at some-time or other are subject to variations in their volume of sales and level of income. Depending on the type of business undertaken, most commercial organisations would recognize that there are trading or sales cycles during the course of their trading year. In many consumer businesses, the run up to Christmas is […]

April 7, 2025   Posted in: Uncategorized  Comments Closed

Price dictates profit, demand dictates price

All businesses at some-time or other are subject to variations in their volume of sales and level of income. Depending on the type of business undertaken, most commercial organisations would recognize that there are trading or sales cycles during the course of their trading year. In many consumer businesses, the run up to Christmas is […]

April 4, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance measurement indicators, Uncategorized  Comments Closed