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Archive for May, 2013

The act of selling is fundmental for business, – so why are sales staff so under valued?

Businesses exist only for the purpose of making money. Whatever a business makes or type of service it provides, money is only produced when the goods or services are actually sold to a customer. It is only from the act of selling that income is derived for the business in question, thus the ability to […]

May 28, 2013  Tags: Bpm, business analysis, business development, business performance improvement, business performance indicators, business performance measurement, business performance measures, Corporate Income, Corporate Income development, marketing budget, marketing performance measurement, performance measurement indicators  Posted in: business development, business efficiency, business performance improvement, business performance indicators, business performance management, marketing development, marketing management, performance measurement indicators, Uncategorized  Comments Closed

Should you re-band and change the image?

Whenever a company is not performing or when product sales appear in decline, one of the choices of remedial action is for a product “re-launch” or image change. For the newly appointed executive responsible for business income, the idea of “re-banding” a product or a company has its attractions in showing that the executive is […]

May 2, 2013   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

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