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Marketing manangement to improve your profitability

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Mergers and Acquisitions – Proceed with caution

The opportunity for a merger or take-over can often be seen as a quick way to make a bigger and therefore stronger company. However, the resulting organisation and its benefits is not the sum of the constituent parts, but may often result in something less. Mergers and acquisitions are never simple. At least 50% fail […]

December 5, 2013  Tags: performance measurement indicators  Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Pareto’s principle – a useful tool for customer analysis?

The Pareto principle, generally known as the 80–20 rule, states that, for many events, roughly 80 per cent of the effects come from 20 per cent of the causes. Applying the principle in business analysis can prove to be a very effective business tool, and one of its many areas of application is in that […]

October 1, 2013  Tags: Bpm, business analysis, business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, business performance measures, Corporate Income development, improve profit, marketing performance measurement, performance measurement indicators  Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement  Comments Closed

If you cut the support, – you might lose the sale.

The purpose of all businesses is to make money in the form of profits. Even so called “not for profit” organisations have to make money, which is re-invested. Profits are derived from income and income originates from the sales of goods and services to customers. Customers buy products that give them benefits. But the way […]

June 26, 2013  Tags: Bpm, business analysis, business development, business efficiency, Business Marketing, business performance improvement, business performance management, business performance measures, Corporate Income development, marketing audit, marketing budget, marketing business development, marketing development, marketing performance, marketing performance measurement, performance improvement, performance management, performance measurement indicators, profit development  Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement  Comments Closed

The act of selling is fundmental for business, – so why are sales staff so under valued?

Businesses exist only for the purpose of making money. Whatever a business makes or type of service it provides, money is only produced when the goods or services are actually sold to a customer. It is only from the act of selling that income is derived for the business in question, thus the ability to […]

May 28, 2013  Tags: Bpm, business analysis, business development, business performance improvement, business performance indicators, business performance measurement, business performance measures, Corporate Income, Corporate Income development, marketing budget, marketing performance measurement, performance measurement indicators  Posted in: business development, business efficiency, business performance improvement, business performance indicators, business performance management, marketing development, marketing management, performance measurement indicators, Uncategorized  Comments Closed

ARE YOU SITTING COMFORTABLY? Well watch out!

During the last couple of months, three major retail businesses that are household names in Britain have collapsed into receivership. In each case, the companies have struggled with massive overheads, falling sales and cash-flow problems that ended in receivership and closure. All these companies were well established, so what went wrong? When businesses fail, it […]

January 25, 2013  Tags: Bpm, business analysis, business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, business performance measures, improve profit, marketing budget, marketing performance measurement, performance measurement indicators, profit development  Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  No Comments

CRM: Do customers really want to forge ‘relationships’ with companies?

There are    many “principles” and “rules”, which are said to be fundamental to the process of business. One of these is sometimes known as “The Golden Rule”. What is the Golden Rule? Put simply, it states that “he who has the gold, makes the rules”. Businesses are set up to produce money in the form […]

December 13, 2012  Tags: Bpm, business analysis, business efficiency, business performance improvement, business performance management, business performance measurement, business performance measures, Corporate Income development, marketing budget, performance measurement indicators  Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, Uncategorized  No Comments

Credibility – the essential factor of successful business

The past few years have been particularly difficult for those responsible for developing and maintaining levels of corporate income. In most markets, demand is down, and although there are signs that economies are beginning to grow, albeit very slowly, most businesses are likely to find that progress is slow, except perhaps in some of the […]

November 7, 2012  Tags: Bpm, business analysis, business development, business efficiency, business performance indicators, business performance management, Corporate Income, improve profit, marketing budget, marketing metrics, marketing performance measurement, performance measurement indicators, profit development  Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, Uncategorized  No Comments

Cutting costs may not improve profitability

When faced with a demand by the chief executive officer (CEO) to cut costs, what should the head of corporate income do? Whenever profits are reduced, or the business makes a loss, one of the initial actions is to “cut costs”. While this is understandable, this demand can frequently be taken without thought, other than […]

September 3, 2012  Tags: Bpm, business analysis, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measures, Corporate Income, Corporate Income development, improve profit, performance measurement indicators  Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, Uncategorized  No Comments

Assumptions – to assume makes an ass out of you and me

It often seems that many business problems have their origins in assumptions that prove to be wrong. Whether it is the banking crisis, inept government actions, or failed business ventures, analysis often shows that the decisions made, while apparently logical and justifiable at the time,  have subsequently proved to be wrong having  been made on false […]

August 1, 2012  Tags: business analysis, business development, business performance improvement, business performance indicators, business performance management, business performance measures, Corporate Income, Corporate Income development, marketing metrics, marketing performance measurement, performance measurement indicators  Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement  No Comments

Selling or Buying – which is it?

The action of selling is the only business activity that brings money into a business. Thus the effective management of the selling process is fundamental to ensuring that costs, investment and use of assets are minimized, while the level of profitable income is maximised. The art of successful selling lies in differentiating at an early […]

April 30, 2012  Tags: business analysis, business development, business efficiency, business performance improvement, business performance indicators, business performance management, business performance measurement, business performance measures, performance measurement indicators, profit development  Posted in: business development, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  No Comments

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