Archive for November, 2023

How cost effective is your marketing investment?

It seems to be generally accepted that the main objective of every business is to fulfil its mission or vision statement, along with its green credentials. Laudable as this may be, in reality the purpose of any commercial business is to make profits for the benefit of its shareholders and employees by satisfying customers. The […]

November 29, 2023   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed