Archive for February, 2024
Management control requires measurements and numbers
Much of the marketing related media seem to concentrate on virtue signalling regarding “green issues” diversity, social inclusion, gender politics, but seldom on the reality of making money for the long term future of the business. While such attitudes may have some relevance and affordability to large and international companies, to the majority of small […]
February 21, 2024
Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized 
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