Archive for October, 2023

Group Think makes bad decisions

There are always consequences to decisions, especially bad ones; the decision by British Airways to re-brand, and by  Coca-Cola to change their original product to New Coke are  good examples. More recently, “virtue signalling” by Nike to use a Trans gender influencer to advertise their sports bras and leggings and for Budweiser to do the […]

October 26, 2023   Posted in: business development, business efficiency, Business Marketing, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, performance management  Comments Closed