Archive for November, 2024

Successful Marketing requires knowledge and measurement

When the late Lord Weinstock was chairman of GEC,  it was generally considered one of the most efficient British companies  of the 1980’s,  known for its profits and cash mountain. The story goes that it was  Lord Weinstock’s daily habit,  to ask each of his main managers, how much money they had made that day. […]

November 29, 2024   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed