“New”, “Improved” – (but not as good) Why do companies change successful products?
Why do companies insist on changing the content or specification of their successful products without the consent or request of their customers? Microsoft made the disastrous product upgrade from the successful, popular and reliable Windows XP to the unpopular and unreliable Vista, which then in turn had to be hurriedly replaced with the successful Windows […]
October 31, 2013
Tags: business efficiency, business performance indicators, business performance management, business performance measures, Corporate Income development, marketing development, marketing performance measurement, measuring business performance, profit development Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance measurement 
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Pareto’s principle – a useful tool for customer analysis?
The Pareto principle, generally known as the 80–20 rule, states that, for many events, roughly 80 per cent of the effects come from 20 per cent of the causes. Applying the principle in business analysis can prove to be a very effective business tool, and one of its many areas of application is in that […]
October 1, 2013
Tags: Bpm, business analysis, business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, business performance measures, Corporate Income development, improve profit, marketing performance measurement, performance measurement indicators Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement Comments Closed
If you cut the support, – you might lose the sale.
The purpose of all businesses is to make money in the form of profits. Even so called “not for profit” organisations have to make money, which is re-invested. Profits are derived from income and income originates from the sales of goods and services to customers. Customers buy products that give them benefits. But the way […]
June 26, 2013
Tags: Bpm, business analysis, business development, business efficiency, Business Marketing, business performance improvement, business performance management, business performance measures, Corporate Income development, marketing audit, marketing budget, marketing business development, marketing development, marketing performance, marketing performance measurement, performance improvement, performance management, performance measurement indicators, profit development Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement Comments Closed
The act of selling is fundmental for business, – so why are sales staff so under valued?
Businesses exist only for the purpose of making money. Whatever a business makes or type of service it provides, money is only produced when the goods or services are actually sold to a customer. It is only from the act of selling that income is derived for the business in question, thus the ability to […]
May 28, 2013
Tags: Bpm, business analysis, business development, business performance improvement, business performance indicators, business performance measurement, business performance measures, Corporate Income, Corporate Income development, marketing budget, marketing performance measurement, performance measurement indicators Posted in: business development, business efficiency, business performance improvement, business performance indicators, business performance management, marketing development, marketing management, performance measurement indicators, Uncategorized Comments Closed
Time for a Change?
“Change” is the only constant. Whether considering the states of the universe, weather patterns, or ecological systems, all are in a state of continuous change and development where even the rate of change itself changes, creating very dynamic systems. Business and commerce generally are similarly dynamic in their evolution and change. New market opportunities arise […]
January 7, 2013
Tags: Bpm, business analysis, business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, Corporate Income development, marketing budget, marketing performance measurement, measuring business performance Posted in: business development, business efficiency, Business Marketing, business performance indicators, business performance management, business performance measurement, marketing management, marketing metrics, performance management, performance measurement indicators No Comments
CRM: Do customers really want to forge ‘relationships’ with companies?
There are   many “principles” and “rules”, which are said to be fundamental to the process of business. One of these is sometimes known as “The Golden Rule”. What is the Golden Rule? Put simply, it states that “he who has the gold, makes the rules”. Businesses are set up to produce money in the form […]
December 13, 2012
Tags: Bpm, business analysis, business efficiency, business performance improvement, business performance management, business performance measurement, business performance measures, Corporate Income development, marketing budget, performance measurement indicators Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, Uncategorized No Comments
Military Principles Of Business – Actions And Enablers
While the process of business should not be compared to warfare, there are some analogies with military action which are similar and relate to the principles that underpin the conduct of successful business. Successful military action derives from the application of a number of specific principles, amongst which Selection and Maintenance of Aim , Maintenance […]
October 4, 2012
Tags: Bpm, business analysis, business development, business efficiency, business performance improvement, business performance indicators, business performance management, business performance measurement, business performance measures, Corporate Income, Corporate Income development, improve profit, marketing performance measurement, profit development Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing management, marketing metrics, marketing performance measurement, performance management, performance measurement indicators No Comments
Cutting costs may not improve profitability
When faced with a demand by the chief executive officer (CEO) to cut costs, what should the head of corporate income do? Whenever profits are reduced, or the business makes a loss, one of the initial actions is to “cut costs”. While this is understandable, this demand can frequently be taken without thought, other than […]
September 3, 2012
Tags: Bpm, business analysis, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measures, Corporate Income, Corporate Income development, improve profit, performance measurement indicators Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, Uncategorized No Comments
Assumptions – to assume makes an ass out of you and me
It often seems that many business problems have their origins in assumptions that prove to be wrong. Whether it is the banking crisis, inept government actions, or failed business ventures, analysis often shows that the decisions made, while apparently logical and justifiable at the time, have subsequently proved to be wrong having been made on false […]
August 1, 2012
Tags: business analysis, business development, business performance improvement, business performance indicators, business performance management, business performance measures, Corporate Income, Corporate Income development, marketing metrics, marketing performance measurement, performance measurement indicators Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement No Comments
The Challenge for Corporate income in mergers and acquisitions
When looking for ways to increase business income and profitability, a solution may be to consider a merger or acquisition.  A merger involves the mutual decision of two companies to combine and become one  entity, with the goal of producing a company that is worth more than the sum of its parts. A takeover, […]
May 29, 2012
Tags: Corporate Income, Corporate Income development Posted in: business development, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing management, marketing performance measurement, performance management, Uncategorized No Comments