Archive for the ‘business efficiency’ Category

Closing the sale is not the end of the story

The Oxford English Dictionary defines “selling” as, “making over or disposing of in exchange for money.” However,  “Selling” can also be seen as a process of influencing thought, action and attitude, to produce a desired action. Businesses exist only for the purpose of making money. Whatever a business makes or type of service it provides, […]

August 24, 2026   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, performance management, performance measurement indicators  Comments Closed

What do you mean by marketing?

Is marketing dead? Most definitely not, but what do you mean by marketing? The Chartered Institute of Marketing (CIM) defines Marketing as “the management process that identifies anticipates and satisfies customer requirements profitably”.  The production of income by producing products and services that satisfy customer’s requirements is a management process the CIM calls marketing. However, […]

July 7, 2026   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed

What do they do all day?

An article in the Daily Telegraph in April this year, highlighted a woman who had a well-paid job, but actively did nothing for a year, and was never challenged, until she became so bored that she resigned. The article drew attention to a problem which is more common in larger companies where jobs become quietly […]

June 3, 2026   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Current Affairs Far Away

So the story goes, “ the movements of a butterfly’s wings on one side of the world can produce the cumulative result of a hurricane on the other side”. However implausible this story is, it is true that small events in one place can result in a cumulative and greater event elsewhere. For many, the […]

May 4, 2026   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management  Comments Closed

Marketing Plans – Why do you need them?

If a business is to succeed, it needs to have a clear objective, and if it is to achieve that objective, it needs to have a plan of necessary actions. If there is not a satisfactory plan it is unlikely that the objectives will be achieved. But what constitutes a satisfactory plan? Unfortunately, many executives […]

March 31, 2026   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Decision Making

Many business decisions are made on the basis of what we think we know, rather than on the fact of what we actually know and what we ought to know.  It often seems that many business problems have their origins in assumptions that prove to be wrong. Whether it is the banking crisis, inept government […]

March 2, 2026   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Adapt to survive

Judging from the marketing press, many marketers are involved in data capture and analysis or involved in creative marketing communications. Few seem to be involved in the collective management of resources to anticipate and satisfy customer demand. The Chartered Institute of Marketing (CIM) in 1976 defined marketing as “the management process that identifies anticipates and […]

November 27, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed

Getting Results

The purpose of every business is to make money, thus the success of every business can be measured in the amount of money it produces, but also in the amount of investment and cost incurred. Every business requires a business plan that defines its overall objectives, and a  marketing plan to support it. The importance […]

November 2, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Does your marketing make money?

Does your marketing make money, -if so – how do you know? Can you justify the investment as necessary for the return? If not – why not? Does your organization actually measure the return it gets for all the money it invests in getting and retaining business? These are questions that everyone in business should […]

October 3, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed

Does Chatbot damage customer relations?

Recent research by Mortar Research, published in the Daily Telegraph of 18 Aug 25 makes interesting reading. Of 2,029 UK adults surveyed from 13-15 May 25, 15 % believe customer service standards have declined in the past year and are turning away from AI and automation. Of those respondents, 54% valued timely responses to questionnaires, […]

August 29, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing ROI, performance management  Comments Closed