Archive for August, 2024

Is Marketing what you think it is?

The purpose of any commercial business is to make profits for the benefit of its shareholders and employees, by satisfying customers. The contribution of Marketing to any business, is in the generation of profitable revenue. Without that profitable revenue there can be no sustainable business. Thus marketing must ultimately be measured by the amount of […]

August 30, 2024   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance measurement indicators, Uncategorized  Comments Closed