Archive for July, 2024

If it ain’t broke, don’t fix it

Customers want products and services that can be relied upon to do the job required. Problems arise when companies for their own nefarious reasons decide to change or ā€œimproveā€ their product. While change and genuine improvement can be a good thing for the customer, it benefits are often dependent on a why change was made […]

July 22, 2024   Posted in: business development, Business Marketing, business performance improvement, business performance indicators, business performance management, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed