Archive for October, 2020

Changing Environments require changed thinking

There is now a general recognition nationally and internationally, that a recession will follow in the wake of the corona virus pandemic, which will manifest itself in both a slowdown in demand and commercial activity in general. Business development is all about change and successful managers of the marketing function have to be able to […]

October 14, 2020   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed