Archive for October, 2015

Creating Income ā€“ and art or a science?

For many years the major supermarkets have enjoyed annual increases in turnover; like for like sales and overall profits. Now those same supermarkets are reporting falling sales and profits, while their managements are trying to understand why this has happened and what to do about it. It is a mistake to assume that the upward […]

October 23, 2015   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed