Archive for December, 2012

CRM: Do customers really want to forge ‘relationships’ with companies?

There areĀ Ā Ā  many ā€œprinciplesā€ and ā€œrulesā€, which are said to be fundamental to the process of business. One of these is sometimes known as ā€œThe Golden Ruleā€. What is the Golden Rule? Put simply, it states that ā€œhe who has the gold, makes the rulesā€. Businesses are set up to produce money in the form […]

December 13, 2012  Tags: , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, Uncategorized  No Comments