Archive for November, 2025

Adapt to survive

Judging from the marketing press, many marketers are involved in data capture and analysis or involved in creative marketing communications. Few seem to be involved in the collective management of resources to anticipate and satisfy customer demand. The Chartered Institute of Marketing (CIM) in 1976 defined marketing as ā€œthe management process that identifies anticipates and […]

November 27, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed

Getting Results

The purpose of every business is to make money, thus the success of every business can be measured in the amount of money it produces, but also in the amount of investment and cost incurred. Every business requires a business plan that defines its overall objectives, and aĀ  marketing plan to support it. The importance […]

November 2, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed