Archive for November, 2026

Cost cutting can have negative consequences

Governments impose costs on businesses, forcing them to try and find efficiencies, or absorb or cut other costs, so as not to affect their prices.Ā Ā  When faced with a demand by the chief executive officer (CEO) to cut costs, what should theĀ  commercial manager, responsible for producing profitable income, do? Whenever profits are reduced, or […]

November 12, 2026   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed