Business Performance Maximised

Marketing manangement to improve your profitability

• Home
• Who we are.
• Business Performance Maximized
• Sitemaps
• Contact us
• What we do – How we help You.
• Marketing articles published by the MyCustomer.com
• Membership of Professional Organisations
• Clients:
• Articles published in the Daily Telegraph Business Club
• Testamonials
• How Good is your Marketing organization?
• Links

Assumptions – to assume makes an ass out of you and me

It often seems that many business problems have their origins in assumptions that prove to be wrong. Whether it is the banking crisis, inept government actions, or failed business ventures, analysis often shows that the decisions made, while apparently logical and justifiable at the time,  have subsequently proved to be wrong having  been made on false […]

August 1, 2012  Tags: business analysis, business development, business performance improvement, business performance indicators, business performance management, business performance measures, Corporate Income, Corporate Income development, marketing metrics, marketing performance measurement, performance measurement indicators  Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement  No Comments

Don’t reinforce failure – its throwing good money after bad.

Many of the world’s major economies are in a poor state, and the economy of the Eurozone  appears to be in a worse state than most. Demand is down, bank loans are more difficult to obtain especially for small and medium sized enterprises (SMEs), and poor credit ratings of countries with excessive debts mean that […]

July 3, 2012  Tags: business analysis  Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing metrics, marketing performance measurement, marketing ROI, performance measurement indicators, Uncategorized  No Comments

Selling or Buying – which is it?

The action of selling is the only business activity that brings money into a business. Thus the effective management of the selling process is fundamental to ensuring that costs, investment and use of assets are minimized, while the level of profitable income is maximised. The art of successful selling lies in differentiating at an early […]

April 30, 2012  Tags: business analysis, business development, business efficiency, business performance improvement, business performance indicators, business performance management, business performance measurement, business performance measures, performance measurement indicators, profit development  Posted in: business development, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  No Comments

Is talk of a marketing-sales fusion debating the wrong issue?

In December 2011, the Chartered Institute of Marketing put the cat amongst the pigeons of the marketing press when it published a discussion document “Marketing and Sales Fusion”. The document proposed that the function of marketing should be merged into the sales function if it was to have a future. Unfortunately, the document ignored the […]

February 21, 2012  Tags: Bpm, business analysis, business development, business efficiency, business performance improvement, business performance indicators, business performance management, business performance measurement, business performance measures, improve profit, interim executive, marketing audit, marketing budget, marketing business development, marketing development, marketing metrics, marketing performance, marketing performance measurement, marketing ROI, measuring business performance, performance improvement, performance management, performance measurement indicators, profit development, temporary management  Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance management, marketing management, marketing performance measurement, performance management, performance measurement indicators, Uncategorized  No Comments

If you want new business, – go and find it!

We now live in a global market place. Historically, businesses have always had the ability to operate in foreign markets, but communications and costs have meant that comparatively few have ventured into business beyond their own locality or national borders. Modern communications and especially the internet have changed business perceptions. Companies now can and do […]

January 13, 2012  Tags: Bpm, business analysis, business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, business performance measures, improve profit, interim executive, marketing audit, marketing budget, marketing business development, marketing development, marketing metrics, marketing performance, marketing performance measurement, marketing ROI, measuring business performance, performance improvement, performance management, performance measurement indicators, profit development, temporary management  Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance management, marketing management, marketing performance measurement, Uncategorized  No Comments

LIFE CYCLES ARE NOT RESTRICTED TO PRODUCTS

It is generally accepted that product and services have a “life cycle”. From the time a product or service is launched into a market, it will grow with increasing sales, before entering a period of “maturity” as its market becomes “saturated”, after which sales start to decline as demand decreases and competitive products arrive. Product […]

October 25, 2011  Tags: business analysis, business development, business efficiency, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing metrics, marketing performance measurement, profit development  Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance measurement, marketing development, marketing management, marketing metrics, marketing ROI, performance management, performance measurement indicators, Uncategorized  No Comments

Ignorance is no excuse

In the “phone hacking scandal”, News International managers appear to have assumed that the gaoling of Goodman and Mulcaire, had ended any illegal practices amongst their staff. But did those managers make efforts to confirm that illegal practices had not only ceased but did not reappear, or did they simply assume the answer they wanted? […]

September 27, 2011  Tags: business analysis, business development, business efficiency, business performance improvement, business performance indicators, business performance measurement, marketing audit, performance measurement indicators  Posted in: business development, business efficiency, Business Marketing, business performance indicators, marketing development, marketing management, performance management, performance measurement indicators  No Comments

Necessity is the mother of invention

There is nothing like necessity to concentrate the mind. Whether or not the economy is still technically in recession is irrelevant to most businessmen and marketers in particular. Regardless of what either government or economist may say about the state of the economy, the chief marketing officer (CMO) is still responsible for producing the financial […]

March 15, 2010  Tags: business analysis, business development, business efficiency, business performance management, business performance measurement, Corporate Income development, measuring business performance, performance measurement indicators  Posted in: marketing management  No Comments

What does PR do for marketing?

There is nothing like necessity to concentrate the mind. Whether or not the economy is still technically in recession is irrelevant to most businessmen and marketers in particular. Regardless of what either government or economist may say about the state of the economy, the chief marketing officer (CMO) is still responsible for producing the financial […]

February 12, 2010  Tags: business analysis, business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, business performance measures, Corporate Income, marketing budget, profit development  Posted in: marketing management  No Comments

• Newer Entries »

• CATEGORIES

  • business development (120)
  • business efficiency (117)
  • Business Marketing (115)
  • business performance improvement (113)
  • business performance indicators (108)
  • business performance management (114)
  • business performance measurement (110)
  • marketing development (93)
  • marketing management (160)
  • marketing metrics (88)
  • marketing performance measurement (88)
  • marketing ROI (78)
  • performance management (89)
  • performance measurement indicators (85)
  • Uncategorized (67)

• TAG CLOUD

  Bpm business analysis business development business efficiency Business Marketing business performance improvement business performance indicators business performance management business performance measurement business performance measures Corporate Income Corporate Income development improve profit interim executive marketing audit marketing budget marketing business development marketing development marketing metrics marketing performance marketing performance measurement marketing ROI measuring business performance performance improvement performance management performance measurement indicators profit development temporary management

• RECENT COMMENTS

  • Mr Maximized on Forget Crystal balls, senario planning is what you need.
  • Mr Maximized on How Good is your Marketing organization?
  • Mr Maximized on If “marketing” is the generator of business revenue, why do Financial Officers generally regard “marketing” as only a cost?
  • consuming healthy coffee on If “marketing” is the generator of business revenue, why do Financial Officers generally regard “marketing” as only a cost?
  • business marketing on How Good is your Marketing organization?