Archive for the ‘marketing development’ Category

Does Chatbot damage customer relations?

Recent research by Mortar Research, published in the Daily Telegraph of 18 Aug 25 makes interesting reading. Of 2,029 UK adults surveyed from 13-15 May 25, 15 % believe customer service standards have declined in the past year and are turning away from AI and automation. Of those respondents, 54% valued timely responses to questionnaires, […]

August 29, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing ROI, performance management  Comments Closed

Can Marketers Manage?

The text of a recent CIM podcast entitled Why marketing’s boardroom absence is bad for business ,  makes interesting reading, with a feeling that we have been here before. In January, 2008 “Marketing” magazine published an article entitled “Marketers Lack Influence in the Boardroom”, revealing that 73% of CMOs believe their businesses undervalue marketing strategy. This […]

June 25, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Marketing Professionalism

  A recent survey by the Chartered Institute of Marketing, as reported in its on-line magazine Catalyst, makes interesting reading. The survey suggested that trust across all areas of business is more important than ever, but with nearly half (45%) of business leaders having reservations regarding the level of professionalism across marketing, HR and sales […]

June 1, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

When sales are down, what do you do?

The current turmoil in the international trade and financial markets is having an adverse effect on business confidence and inflation everywhere. At all levels, business and commerce is being negatively affected by this situation. How should businesses both large and small whether the storm? Whether the economy goes into recession or remains in a period […]

May 6, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Price dictates profit, demand dictates price

All businesses at some-time or other are subject to variations in their volume of sales and level of income. Depending on the type of business undertaken, most commercial organisations would recognize that there are trading or sales cycles during the course of their trading year. In many consumer businesses, the run up to Christmas is […]

April 4, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance measurement indicators, Uncategorized  Comments Closed

The Golden Rule

The Golden Rule states that “he who has the “gold” makes the rules”. The rule applies both to politics as well as commerce, but the “gold” need not be money, but can equally refer to resources, manpower or knowledge etc. In business in recent years there has been a concentration on “the bottom line” and […]

March 6, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Is your marketing a success or failure?

Is your marketing a success of a failure? How do you know? It depends first on how Marketing is defined. The Chartered Institute of Marketing defines marketing as “the management function that anticipates and satisfies customer demand profitably” and not an alternative word for advertising, promotion or sales. The objective of marketing as a management […]

January 28, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Prepare for difficult times ahead

The economic situation for 2025 looks to be varied across the world. In the United States, the economic situation seems to be increasingly buoyant with the advent of the new administration, while the situation in Britain and Europe suggests that a recession is likely. Most of the market trends that started in 2024 are likely […]

January 1, 2025   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Successful Marketing requires knowledge and measurement

When the late Lord Weinstock was chairman of GEC,  it was generally considered one of the most efficient British companies  of the 1980’s,  known for its profits and cash mountain. The story goes that it was  Lord Weinstock’s daily habit,  to ask each of his main managers, how much money they had made that day. […]

November 29, 2024   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Assets not on Balance Sheet

A balance sheet is a snapshot of the financial standing of a business at a particular time, listing its assets and liabilities, together with its capital and reserves. Assets are divided into those which are fixed, and those which are current. Fixed assets are those necessary for the business to operate, and include tangible assets […]

October 29, 2024   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management  Comments Closed