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New Book – “Will it make a Shilling?”

 

WILL IT MAKE A SHILLING?

A selection of internationally published articles of observations on practical marketing management that the books don’t mention. by Nicholas C. Watkis (Author)

There are many books published about marketing, especially theory, but few on the practicalities of the management process. This book is for those who have the overall responsibility of producing profitable income for the long term future of their business.

Based on the Chartered Institute of Marketing’s definition, this book contains observations on the reality of marketing management, from a selection of published articles. Designed to be thought provoking, the articles offer guidance on the effective management of resources to produce the required income by satisfying customers, as well as measuring performance, which is the basis of effective management.

Available from Amazon in Hardcover £14.99, Paperback £11.99 and Kindle edition £9.99

https://www.amazon.co.uk/s?k=will+it+make+a+shilling&rh=n%3A268321&ref=nb_sb_nos

 

December 8, 2023   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators

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