“New”, “Improved” – (but not as good) Why do companies change successful products?

Why do companies insist on changing the content or specification of their successful products without the consent or request of their customers? Microsoft made the disastrous product upgrade from the successful, popular and reliable Windows XP to the unpopular and unreliable Vista, which then in turn had to be hurriedly replaced with the successful Windows […]

October 31, 2013  Tags: , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance measurement  Comments Closed

If you cut the support, – you might lose the sale.

The purpose of all businesses is to make money in the form of profits. Even so called “not for profit” organisations have to make money, which is re-invested. Profits are derived from income and income originates from the sales of goods and services to customers. Customers buy products that give them benefits. But the way […]

June 26, 2013  Tags: , , , , , , , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement  Comments Closed

We see what we want to see, but is it reality?

A recent visit to the optician prompted the thought that we often see what we want to see or expect to see, but can be blind to the reality. In business it is equally true that management will see what it wants to see but be blind and in denial of the true situation.

March 6, 2013  Tags: , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing management, Uncategorized  No Comments

ARE YOU SITTING COMFORTABLY? Well watch out!

During the last couple of months, three major retail businesses that are household names in Britain have collapsed into receivership. In each case, the companies have struggled with massive overheads, falling sales and cash-flow problems that ended in receivership and closure. All these companies were well established, so what went wrong? When businesses fail, it […]

January 25, 2013  Tags: , , , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  No Comments

Credibility – the essential factor of successful business

The past few years have been particularly difficult for those responsible for developing and maintaining levels of corporate income. In most markets, demand is down, and although there are signs that economies are beginning to grow, albeit very slowly, most businesses are likely to find that progress is slow, except perhaps in some of the […]

November 7, 2012  Tags: , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, Uncategorized  No Comments

Military Principles Of Business – Actions And Enablers

While the process of business should not be compared to warfare, there are some analogies with military action which are similar and relate to the principles that underpin the conduct of successful business. Successful military action derives from the application of a number of specific principles, amongst which Selection and Maintenance of Aim , Maintenance […]

October 4, 2012  Tags: , , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing management, marketing metrics, marketing performance measurement, performance management, performance measurement indicators  No Comments

Selling or Buying – which is it?

The action of selling is the only business activity that brings money into a business. Thus the effective management of the selling process is fundamental to ensuring that costs, investment and use of assets are minimized, while the level of profitable income is maximised. The art of successful selling lies in differentiating at an early […]

April 30, 2012  Tags: , , , , , , , , ,   Posted in: business development, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  No Comments

Is talk of a marketing-sales fusion debating the wrong issue?

In December 2011, the Chartered Institute of Marketing put the cat amongst the pigeons of the marketing press when it published a discussion document “Marketing and Sales Fusion”. The document proposed that the function of marketing should be merged into the sales function if it was to have a future. Unfortunately, the document ignored the […]

February 21, 2012  Tags: , , , , , , , , , , , , , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance management, marketing management, marketing performance measurement, performance management, performance measurement indicators, Uncategorized  No Comments

If you want new business, – go and find it!

We now live in a global market place. Historically, businesses have always had the ability to operate in foreign markets, but communications and costs have meant that comparatively few have ventured into business beyond their own locality or national borders. Modern communications and especially the internet have changed business perceptions. Companies now can and do […]

January 13, 2012  Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance management, marketing management, marketing performance measurement, Uncategorized  No Comments

LIFE CYCLES ARE NOT RESTRICTED TO PRODUCTS

It is generally accepted that product and services have a “life cycle”. From the time a product or service is launched into a market, it will grow with increasing sales, before entering a period of “maturity” as its market becomes “saturated”, after which sales start to decline as demand decreases and competitive products arrive. Product […]

October 25, 2011  Tags: , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance measurement, marketing development, marketing management, marketing metrics, marketing ROI, performance management, performance measurement indicators, Uncategorized  No Comments