“New”, “Improved” – (but not as good) Why do companies change successful products?

Why do companies insist on changing the content or specification of their successful products without the consent or request of their customers? Microsoft made the disastrous product upgrade from the successful, popular and reliable Windows XP to the unpopular and unreliable Vista, which then in turn had to be hurriedly replaced with the successful Windows […]

October 31, 2013  Tags: , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance measurement  Comments Closed

Time for a Change?

“Change” is the only constant. Whether considering the states of the universe, weather patterns, or ecological systems, all are in a state of continuous change and development where even the rate of change itself changes, creating very dynamic systems. Business and commerce generally are similarly dynamic in their evolution and change. New market opportunities arise […]

January 7, 2013  Tags: , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance indicators, business performance management, business performance measurement, marketing management, marketing metrics, performance management, performance measurement indicators  No Comments

Is talk of a marketing-sales fusion debating the wrong issue?

In December 2011, the Chartered Institute of Marketing put the cat amongst the pigeons of the marketing press when it published a discussion document “Marketing and Sales Fusion”. The document proposed that the function of marketing should be merged into the sales function if it was to have a future. Unfortunately, the document ignored the […]

February 21, 2012  Tags: , , , , , , , , , , , , , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance management, marketing management, marketing performance measurement, performance management, performance measurement indicators, Uncategorized  No Comments

If you want new business, – go and find it!

We now live in a global market place. Historically, businesses have always had the ability to operate in foreign markets, but communications and costs have meant that comparatively few have ventured into business beyond their own locality or national borders. Modern communications and especially the internet have changed business perceptions. Companies now can and do […]

January 13, 2012  Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance management, marketing management, marketing performance measurement, Uncategorized  No Comments

Necessity is the mother of invention

There is nothing like necessity to concentrate the mind. Whether or not the economy is still technically in recession is irrelevant to most businessmen and marketers in particular. Regardless of what either government or economist may say about the state of the economy, the chief marketing officer (CMO) is still responsible for producing the financial […]

March 15, 2010  Tags: , , , , , , ,   Posted in: marketing management  No Comments