“New”, “Improved” – (but not as good) Why do companies change successful products?

Why do companies insist on changing the content or specification of their successful products without the consent or request of their customers? Microsoft made the disastrous product upgrade from the successful, popular and reliable Windows XP to the unpopular and unreliable Vista, which then in turn had to be hurriedly replaced with the successful Windows […]

October 31, 2013  Tags: , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance measurement  Comments Closed

If you cut the support, – you might lose the sale.

The purpose of all businesses is to make money in the form of profits. Even so called “not for profit” organisations have to make money, which is re-invested. Profits are derived from income and income originates from the sales of goods and services to customers. Customers buy products that give them benefits. But the way […]

June 26, 2013  Tags: , , , , , , , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement  Comments Closed

Is talk of a marketing-sales fusion debating the wrong issue?

In December 2011, the Chartered Institute of Marketing put the cat amongst the pigeons of the marketing press when it published a discussion document “Marketing and Sales Fusion”. The document proposed that the function of marketing should be merged into the sales function if it was to have a future. Unfortunately, the document ignored the […]

February 21, 2012  Tags: , , , , , , , , , , , , , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance management, marketing management, marketing performance measurement, performance management, performance measurement indicators, Uncategorized  No Comments

If you want new business, – go and find it!

We now live in a global market place. Historically, businesses have always had the ability to operate in foreign markets, but communications and costs have meant that comparatively few have ventured into business beyond their own locality or national borders. Modern communications and especially the internet have changed business perceptions. Companies now can and do […]

January 13, 2012  Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance management, marketing management, marketing performance measurement, Uncategorized  No Comments