If you cut the support, – you might lose the sale.

The purpose of all businesses is to make money in the form of profits. Even so called “not for profit” organisations have to make money, which is re-invested. Profits are derived from income and income originates from the sales of goods and services to customers. Customers buy products that give them benefits. But the way […]

June 26, 2013  Tags: , , , , , , , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement  Comments Closed

The act of selling is fundmental for business, – so why are sales staff so under valued?

Businesses exist only for the purpose of making money. Whatever a business makes or type of service it provides, money is only produced when the goods or services are actually sold to a customer. It is only from the act of selling that income is derived for the business in question, thus the ability to […]

May 28, 2013  Tags: , , , , , , , , , , ,   Posted in: business development, business efficiency, business performance improvement, business performance indicators, business performance management, marketing development, marketing management, performance measurement indicators, Uncategorized  Comments Closed

ARE YOU SITTING COMFORTABLY? Well watch out!

During the last couple of months, three major retail businesses that are household names in Britain have collapsed into receivership. In each case, the companies have struggled with massive overheads, falling sales and cash-flow problems that ended in receivership and closure. All these companies were well established, so what went wrong? When businesses fail, it […]

January 25, 2013  Tags: , , , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  No Comments

Time for a Change?

“Change” is the only constant. Whether considering the states of the universe, weather patterns, or ecological systems, all are in a state of continuous change and development where even the rate of change itself changes, creating very dynamic systems. Business and commerce generally are similarly dynamic in their evolution and change. New market opportunities arise […]

January 7, 2013  Tags: , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance indicators, business performance management, business performance measurement, marketing management, marketing metrics, performance management, performance measurement indicators  No Comments

CRM: Do customers really want to forge ‘relationships’ with companies?

There are    many “principles” and “rules”, which are said to be fundamental to the process of business. One of these is sometimes known as “The Golden Rule”. What is the Golden Rule? Put simply, it states that “he who has the gold, makes the rules”. Businesses are set up to produce money in the form […]

December 13, 2012  Tags: , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, Uncategorized  No Comments

Credibility – the essential factor of successful business

The past few years have been particularly difficult for those responsible for developing and maintaining levels of corporate income. In most markets, demand is down, and although there are signs that economies are beginning to grow, albeit very slowly, most businesses are likely to find that progress is slow, except perhaps in some of the […]

November 7, 2012  Tags: , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, Uncategorized  No Comments

Is talk of a marketing-sales fusion debating the wrong issue?

In December 2011, the Chartered Institute of Marketing put the cat amongst the pigeons of the marketing press when it published a discussion document “Marketing and Sales Fusion”. The document proposed that the function of marketing should be merged into the sales function if it was to have a future. Unfortunately, the document ignored the […]

February 21, 2012  Tags: , , , , , , , , , , , , , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance management, marketing management, marketing performance measurement, performance management, performance measurement indicators, Uncategorized  No Comments

If you want new business, – go and find it!

We now live in a global market place. Historically, businesses have always had the ability to operate in foreign markets, but communications and costs have meant that comparatively few have ventured into business beyond their own locality or national borders. Modern communications and especially the internet have changed business perceptions. Companies now can and do […]

January 13, 2012  Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance management, marketing management, marketing performance measurement, Uncategorized  No Comments

What does PR do for marketing?

There is nothing like necessity to concentrate the mind. Whether or not the economy is still technically in recession is irrelevant to most businessmen and marketers in particular. Regardless of what either government or economist may say about the state of the economy, the chief marketing officer (CMO) is still responsible for producing the financial […]

February 12, 2010  Tags: , , , , , , , , , , ,   Posted in: marketing management  No Comments