The act of selling is fundmental for business, – so why are sales staff so under valued?

Businesses exist only for the purpose of making money. Whatever a business makes or type of service it provides, money is only produced when the goods or services are actually sold to a customer. It is only from the act of selling that income is derived for the business in question, thus the ability to […]

May 28, 2013  Tags: , , , , , , , , , , ,   Posted in: business development, business efficiency, business performance improvement, business performance indicators, business performance management, marketing development, marketing management, performance measurement indicators, Uncategorized  Comments Closed

Credibility – the essential factor of successful business

The past few years have been particularly difficult for those responsible for developing and maintaining levels of corporate income. In most markets, demand is down, and although there are signs that economies are beginning to grow, albeit very slowly, most businesses are likely to find that progress is slow, except perhaps in some of the […]

November 7, 2012  Tags: , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, Uncategorized  No Comments

Military Principles Of Business – Actions And Enablers

While the process of business should not be compared to warfare, there are some analogies with military action which are similar and relate to the principles that underpin the conduct of successful business. Successful military action derives from the application of a number of specific principles, amongst which Selection and Maintenance of Aim , Maintenance […]

October 4, 2012  Tags: , , , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing management, marketing metrics, marketing performance measurement, performance management, performance measurement indicators  No Comments

Cutting costs may not improve profitability

When faced with a demand by the chief executive officer (CEO) to cut costs, what should the head of corporate income do? Whenever profits are reduced, or the business makes a loss, one of the initial actions is to “cut costs”. While this is understandable, this demand can frequently be taken without thought, other than […]

September 3, 2012  Tags: , , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, Uncategorized  No Comments

Assumptions – to assume makes an ass out of you and me

It often seems that many business problems have their origins in assumptions that prove to be wrong. Whether it is the banking crisis, inept government actions, or failed business ventures, analysis often shows that the decisions made, while apparently logical and justifiable at the time,  have subsequently proved to be wrong having  been made on false […]

August 1, 2012  Tags: , , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement  No Comments

The Challenge for Corporate income in mergers and acquisitions

When looking for ways to increase business income and profitability, a solution may be to consider a merger or acquisition.   A merger involves the mutual decision of two companies to combine and become one   entity, with the goal of producing a company that is worth more than the sum of its parts. A takeover, […]

May 29, 2012  Tags: ,   Posted in: business development, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing management, marketing performance measurement, performance management, Uncategorized  No Comments

What does PR do for marketing?

There is nothing like necessity to concentrate the mind. Whether or not the economy is still technically in recession is irrelevant to most businessmen and marketers in particular. Regardless of what either government or economist may say about the state of the economy, the chief marketing officer (CMO) is still responsible for producing the financial […]

February 12, 2010  Tags: , , , , , , , , , , ,   Posted in: marketing management  No Comments