Marketing articles published by the MyCustomer.com

Business Performance Maximized

Marketing articles published by the MyCustomer.com

The best salesmen don’t sell – they recognise customers who want to buy.MyCustomer.com Sift Media 30 Apr 12
If sales are’t where they should be start asking why MyCustomer.com Sift Media 19 Mar 12
Is talk of a marketing-sales fusion debating the wrong issue? MyCustomer.com Sift Media 09 Feb 12
If you want new business, – go and find it MyCustomer.com Sift Media 12 Jan 12
Customer strategy: Contact with the enemy makes all plans obsolete MyCustomer.com Sift Media 24 Nov 11
Life cycles are not restricted to products MyCustomer.com Sift Media 24 Oct 11
Ignorance is no excuse MyCustomer.com Sift Media 19 Sep 11
It is easier to lose business than to get it. MyCustomer.com Sift Media 15 Aug 11
How well do you understand your business. MyCustomer.com Sift Media 14 Jul11
Managers_have _to_manage_they_dont_need_to_be_creative MyCustomer.com Sift Media 09 Jun11
To Lead or Manage, – that is the question MyCustomer.com Sift Media 09 May 11
If you arent in business for profit or fun why are you here MyCustomer.com Sift Media 07 Apr 11
Marketing isnt war its management MyCustomer.com Sift Media 14 Mar 11
Cash flow is king MyCustomer.com Sift Media 17 Feb 11
Mumbo Jumbo damages marketing credibility MyCustomer.com Sift Media 20 Jan11
Can marketers game the system MyCustomer.com Sift Media 06 Dec10
If you don’t do this you won’t succeed MyCustomer.com Sift Media 04 Nov10
Can you spend nothing on Marketing MyCustomer.com Sift Media 04 Oct 10
Marketing – making it happen MyCustomer.com Sift Media 06 Sep 10
If you want to be heard speak the language MyCustomer.com Sift Media 05 Aug10
Is marketing dead? MyCustomer.com Sift Media 05 Jul 10
The most important marketing lessons ever forgotten MyCustomer.com Sift Media 07 Jun 10
Think the unthinkable? MyCustomer.com Sift Media 18 May 10
Marketing – You cant measure what you dont define. MyCustomer.com Sift Media 19 Apr 10
Necessity is the mother of invention MyCustomer.com Sift Media 15 Mar 10
What does PR do for Marketing MyCustomer.com Sift Media 12 Feb 10
Forget crystal balls, senario planning is what you need. MyCustomer.com Sift Media 11 Jan 10
Cut or not to cut? That is the question. MyCustomer.com Sift Media 15 Dec 09
You may have the solution – but who has the problem? CMC-InsightExec 26 Oct 09
Marketing the Roman way. CMC-InsightExec 26 Oct 09
The Only Marketing Question the CEO cares about. CMC-InsightExec 03 Sep 09
When did you last see your marketing plan CMC-InsightExec 25 Aug 09
Parliaments Lessons for marketers CMC- InsightExec 29 Jun 09
How Much Marketing do we need? CMC- InsightExec 26 May 09
What do we do now? CMC- InsightExec 21 Apr 09
When the Going Gets Tough CMC- InsightExec 10 Mar 09
Warning Indicators for Marketers CMC- InsightExec 03 FEB 09
where is the contingency plan?- a marketing responsibility CMC- InsightExec Jan 09
marketing in 2008 – a personal view CMC- InsightExec 01 Jan 08
recession – making marketing count CMC- InsightExec 28 Oct 08
if you know all the marketing answers, why are you asking the question? CMC- InsightExec 26 Sep 08
marketing theory and business reality CMC- InsightExec 12 Aug 08
credit squeeze on marketing management CMC- InsightExec 15 Jul 08
benchmarking, balanced scorecard and marketing performance.CMC- InsightExec 2 Jun 08
is marketing the problem? CMC- InsightExec 27 May 08
twelve performance indicators that marketers should measure. CMC- InsightExec 18 Apr 08
how can marketers gain influence in the boardroom? CMC- InsightExec 25 Mar 08
what makes effective management of marketing? CMC- My Customer.com 19 Feb 08
whats the purpose of marketing? CMC- My Customer.com 08 Jan 08
managing marketing in changing environments CMC- InsightExec 08 Dec 07
how good is your marketing organization?CMC- InsightExec 08 Nov 07
what do you get out of marketing? CMC- InsightExec 10 Oct07
do marketing measurements matter? CMC- InsightExec 03 Sep 07
what does marketing contribute to the bottom Line? CMC- InsightExec 01 Aug 07
If marketing is the generator of business revenue why do financial offiers generally regard marketing as only a cost?CMC- InsightExec 26Jun 07
are marketers suitable managers of marketing? CMC- InsightExec 04 Jun 07
board representation for marketing requires evidence of performance CMC- InsightExec 19 Feb 07
do marketing measurements indicate management performance?CMC- InsightExec 10 Jan 07
todays marketing metrics dont guarentee tomorrows performance CMC- InsightExec 14 Dec 06
score cards and metrics are they an unnecessary distraction? CMC- InsightExec 21 Nov 06
marketing measurements, how many metrics? CMC- InsightExec 26 Sept 06
nothing succeeds like success CMC- InsightExec15 Aug 06
marketing leadership gets results CMC- InsightExec 20 Jul 06
marketing performance how much information do we need? CMC- InsightExec 15 June 06
marketing performance should be measured by results CMC – InsightExec 16 May 06
what drives marketing performance CMC – InsightExec 25 Apr 06
marketing performance dashboard is it overstated?  CMC- InsightExec 04 Apr. 06
how to show the value of marketing CMC- InsightExec 31 Mar 06

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