Archive for the ‘Uncategorized’ Category

Business vulnerabilities from Social Media

Business vulnerabilities from Social Media Attacks on businesses through social media are becoming more common. In 2010, Nestle’s sourcing of palm oil was attacked by Greenpeace through social media. Since then it is not unusual for businesses to be attacked through social media by persons of malicious intent who seek to damage or blackmail an […]

July 7, 2017   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, performance measurement indicators, Uncategorized  Comments Closed

Successful Business is not just a numbers game.

For many years the major supermarkets have enjoyed annual increases in turnover, like for like sales and overall profits. Now those same supermarkets are reporting falling sales and profits which they attempt to counter with competitive pricing, but is this enough? The objective of the commercial manager is to generate and maximize profitable income while […]

July 10, 2015   Posted in: Uncategorized  Comments Closed

If anything can go wrong, – it will

If anything can go wrong, – it will There is what may be called a “natural law”, known by various names such as “Murphy’s or “Sod’s” law which states a simple observation that if anything can go wrong – it will. For the Commercial Manager, responsible for producing the profitable income on which every business […]

April 24, 2015   Posted in: business development, business efficiency, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing management, Uncategorized  Comments Closed

Do you really know what you think you know?

Decisions in business should be made on the basis of firm knowledge and information. In practise it is more often the case that business decisions are made on assumptions rather that verifiable knowledge. Anticipating and satisfying customer requirements not only requires knowledge of the customer, the market and the competition , but also the “know-how” […]

March 16, 2015   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance management, business performance measurement, marketing management, Uncategorized  Comments Closed

INVESTMENT AND CONTRIBUTION

The fundamental purpose of every business is to make money. Businesses of every kind make money by producing goods or services that customers are prepared to buy, but everything comes at a cost. In order to make money, something has to be invested, whether it is money, time or other resources. The responsibility of every […]

September 22, 2014   Posted in: Uncategorized  Comments Closed

Never Mind Marketing, its people that count

It does not matter how good your marketing plans are, how good your product or service is, or how much money you have to spend, the only real asset any business has is the people who can use its resources effectively to produce profitable income. The sole purpose of any business is to make money. […]

May 12, 2014   Posted in: Uncategorized  Comments Closed

Mis-selling can seriously weaken your business

Have any of your customers been mis-sold any of your products or services? Perhaps the answer depends on what is understood by the term “mis-selling”. Mis-selling has recently come to the public notice mainly through problems that have come to light in the financial services industry. In this business sector, it has been shown that […]

March 7, 2014   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing management, performance management, Uncategorized  Comments Closed

How Big is your marketing Budget?

How big is your marketing budget? Does it contain all the activities involved in producing profitable income? How a marketing budget is compiled, largely depends on how “marketing” is defined.. The Chartered Institute of Marketing (CIM) officially defines marketing as “the management function of those activities which anticipate and satisfy customer demand profitably”. However, increasingly […]

February 7, 2014   Posted in: Uncategorized  Comments Closed

COMMISSIONS AND BONUSES

In many companies, the end of the year whether calendar or financial, marks the opportunity for the payments of bonuses. In recent years, reports of high value bonuses being paid to senior executives of large organisations have caused public criticism and adverse comment in the media, at what may be regarded as excessive largess for […]

January 14, 2014  Tags: , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed

Mergers and Acquisitions – Proceed with caution

The opportunity for a merger or take-over can often be seen as a quick way to make a bigger and therefore stronger company. However, the resulting organisation and its benefits is not the sum of the constituent parts, but may often result in something less. Mergers and acquisitions are never simple. At least 50% fail […]

December 5, 2013  Tags:   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators, Uncategorized  Comments Closed