Archive for the ‘marketing ROI’ Category

Are your staff a cost or an asset?

Financial executives have for a long time been fixated on the value of the “bottom line” and the value of the business to shareholders. Cost cutting has been the mantra for efficiency. However it can often be said that the financial executives, may well be charged with knowing the cost of everything but the value […]

December 5, 2018   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed

Closing the sale is the only way to make money

Whatever happened to the term salesman or sales person? It would appear that somehow, the term salesman or sales person has had to be replaced by other more acceptable terms such as sales engineer or marketing executive, as if to be actually involved in making sales was demeaning and had to be disguised in some […]

October 16, 2018   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed

Commercial lessons from the Duke of Wellington.

Improbable as it may seem, a commercial manager can learn useful lessons from the famous Duke of Wellington. Two hundred years ago, Britain sent a small army under the Duke of Wellington, to Spain, in order to assist the Spanish Government to drive out the enormous French army of Napoleon Bonaparte who had invaded and […]

July 23, 2018   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed

Marketing means Commercial management

The Chartered Institute of Marketing defines Marketing as “the management process that identifies, anticipates and satisfies customer requirements profitably”. Thus Marketing is the name of the commercial management process that produces profitable income, which is the sole purpose of any business. Unfortunately, the frequent and general misuse of the word “marketing” as another word for […]

June 12, 2018   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing performance measurement, marketing ROI, performance measurement indicators  Comments Closed

Motivated employees are the key to successful management

Sir Martin Sorrell, the chief executive and founder of WWP, has recently resigned from his position. He has been one of the most successful business leaders in the world in the last thirty years, turning a tiny shopping basket-maker into the world’s largest advertising company with over 400 separate companies In 1985 Martin Sorrell bought […]

May 9, 2018   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance measurement indicators  Comments Closed

Successful business models are not necessarily transferable

The Daily Telegraph of 6 Feb 18 reported that British DIY store, Homebase, which two years ago was profitable is now expected to have an underlying loss of £97milllion for the first half of the year. In 2016, the then profitable Homebase was acquired by the Australian retail conglomerate Westfarmers which is the parent group […]

February 20, 2018   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed

Small changes can have bigger effects than large ones.

For the commercial manager, whether of a large of small business, January is a month of contemplation on the past twelve months on what went right and what went wrong, and how the results compared to the business plan and forecast. Regardless of when a financial year begins or ends, there is always pressure on […]

January 11, 2018   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing ROI, performance management, performance measurement indicators  Comments Closed

How healthy is your Business?

Commercial managers have the responsibility of producing and maximising profitable income for the long term future of their business. To do their job effectively, that is, to maximize sustainable profitable revenue, they need to be aware of the market and economic environment in which they operate. Understanding the state of the market and economic environment […]

December 8, 2017   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance measurement indicators  Comments Closed

Does your organisation really know how to communicate?

As individuals, the way that we see ourselves may be quite different from how others perceive us. How businesses see themselves may be different from how their market, customers and competitors perceive them to be. Organisations spend a lot of time and money on communicating with their target audience, but perhaps independent specialist agencies are […]

November 7, 2017   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed

The Joy of Budgets

For the commercial manager responsible for producing and maintaining profitable income, budgets are an essential tool of resource management. While business plans set out the organisation’s commercial and financial objectives, budgets set out the allocation of resources necessary for their achievement. Budgets are not the same as cash flow projections or in fact any financial […]

September 25, 2017   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed