Archive for the ‘business performance indicators’ Category

Marketing means Commercial management

The Chartered Institute of Marketing defines Marketing as “the management process that identifies, anticipates and satisfies customer requirements profitably”. Thus Marketing is the name of the commercial management process that produces profitable income, which is the sole purpose of any business. Unfortunately, the frequent and general misuse of the word “marketing” as another word for […]

June 12, 2018   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing performance measurement, marketing ROI, performance measurement indicators  Comments Closed

Motivated employees are the key to successful management

Sir Martin Sorrell, the chief executive and founder of WWP, has recently resigned from his position. He has been one of the most successful business leaders in the world in the last thirty years, turning a tiny shopping basket-maker into the world’s largest advertising company with over 400 separate companies In 1985 Martin Sorrell bought […]

May 9, 2018   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance measurement indicators  Comments Closed

Successful business models are not necessarily transferable

The Daily Telegraph of 6 Feb 18 reported that British DIY store, Homebase, which two years ago was profitable is now expected to have an underlying loss of £97milllion for the first half of the year. In 2016, the then profitable Homebase was acquired by the Australian retail conglomerate Westfarmers which is the parent group […]

February 20, 2018   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed

Small changes can have bigger effects than large ones.

For the commercial manager, whether of a large of small business, January is a month of contemplation on the past twelve months on what went right and what went wrong, and how the results compared to the business plan and forecast. Regardless of when a financial year begins or ends, there is always pressure on […]

January 11, 2018   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing ROI, performance management, performance measurement indicators  Comments Closed

How healthy is your Business?

Commercial managers have the responsibility of producing and maximising profitable income for the long term future of their business. To do their job effectively, that is, to maximize sustainable profitable revenue, they need to be aware of the market and economic environment in which they operate. Understanding the state of the market and economic environment […]

December 8, 2017   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance measurement indicators  Comments Closed

Does your organisation really know how to communicate?

As individuals, the way that we see ourselves may be quite different from how others perceive us. How businesses see themselves may be different from how their market, customers and competitors perceive them to be. Organisations spend a lot of time and money on communicating with their target audience, but perhaps independent specialist agencies are […]

November 7, 2017   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed

The Joy of Budgets

For the commercial manager responsible for producing and maintaining profitable income, budgets are an essential tool of resource management. While business plans set out the organisation’s commercial and financial objectives, budgets set out the allocation of resources necessary for their achievement. Budgets are not the same as cash flow projections or in fact any financial […]

September 25, 2017   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed

Money is not everything.

Anyone who has seen the news recently will know that the BBC has been seriously embarrassed after having to publicly disclose how much it pays its top executives and employees. The embarrassment was caused by the great discrepancy between men and women on its payroll, despite the enactment of equal pay legislation some 20 years […]

August 9, 2017   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, performance management  Comments Closed

Business vulnerabilities from Social Media

Business vulnerabilities from Social Media Attacks on businesses through social media are becoming more common. In 2010, Nestle’s sourcing of palm oil was attacked by Greenpeace through social media. Since then it is not unusual for businesses to be attacked through social media by persons of malicious intent who seek to damage or blackmail an […]

July 7, 2017   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, performance measurement indicators, Uncategorized  Comments Closed

If you don’t like the message, Don’t shoot the messenger

Of communication, Air Chief Marshal Sir Hugh Dowding, victor of the Battle of Britain said “ If a junior officer puts forward a suggestion, the implication is that the senior officer ought to have thought of it and didn’t. The response given is that the proposal has been thoroughly considered by wiser heads and rejected […]

May 28, 2017   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement  Comments Closed