Business Performance Maximized Explained
Is your marketing effort really cost effective?
If your answer is yes, then how do you know?
Does your organization actually measure the return it gets for all the money it
invests in getting and retaining business?
What are the true costs of getting and retaining business?
How do you know?
Business
Performance Indicators (Marketing) provides the answers
to these questions through the continuous monitoring of the Marketing function,
measuring its efficiency and effectiveness in its output and use of resources.
Business Performance Indicators (Marketing)
is currently available in five variations relating to five distinct business
types:
- Consumer and Industrial based businesses
- Businesses with long term contracts
- Partnerships (Professional Firms)
- Consultancies
- Finance and Loan Businesses
The Purpose of this Program:
Business Performance Indicators (Marketing)
measures marketing performance and Return on Marketing Investment in any
business, in order to ensure that the business can be run to its best
efficiency to produce and maximize profits.
This Program has been developed from practical experience over 20 years in companies and organizations, large and small, national and international, and is designed specifically for Senior Marketing Executives, as well as the non-marketing specialist with overall responsibility for the Marketing function.
Business Performance Indicators (Marketing) identifies the factors that drive the marketing function, producing key indicators in the form of management ratios that provide a quantitative guide to performance. Designed specifically for Chief Executives, Accountants, and executives, it also provides a necessary guide to interpreting performance, and the actions which may subsequently be required.
Who will benefit from this Program?
Every executive, - who:
- Has an overall responsibility for the Marketing Function.
- Needs to evaluate and understand the efficiency and effectiveness of the marketing plans and actions.
- Needs to quantify the return on the Marketing investment.
- Needs to understand and evaluate Marketing investment and return.
- Requires a comprehensive analysis tool to assess the Marketing Function.
- Needs to demonstrate marketing management performance.
What this Program contains:
Each variant of this Program which is both quantitative and qualitative in content, is based on the MS Excel format, and contains the following analysis spreadsheets:
- Quick View
- Consolidated Balance Sheet
- Consolidated Profit and Loss
- Marketing Director Ratios
- Contribution and Margin by Product
- Marketing Contribution v. Budget
- Sales analysis – by market
- Marketing Contribution v Budget
- Sales Management Ratios
- Web Site Expenditure
- Advertising and Promotion Cost Analysis
Business Performance Indicators (Marketing) also provides a detailed guide that:
- Interprets ratios calculated by the spreadsheets,
- Explains their significance of the ratios,
- Suggests actions that should be considered as trends in ratios become established over a number of periods
As well as quantitative analysis and interpretation of the marketing performance Business Performance Indicators (Marketing) also provides a detailed Marketing Audit Checklist covering 27 areas of Marketing Activity that require Qualitative analysis to support the effective management of the marketing function.
How does Business Performance Indicators (Marketing) measure marketing performance and the return on marketing investment?
Business Performance Indicators (Marketing) calculates the Optimum Marketing Performance of the business, based on:
- The maximization of sales
- The minimisation of marketing costs
- The minimisation of marketing assets used
How is the program used?
Business Performance Indicators (Marketing)
is principally an analytical tool but it may also be used for preparing budgets
and projections.
Marketing Director's Ratios
Marketing
Contribution v Budget
