The business performance maximized software has been developed by Nicholas Watkis of Contract Marketing Service. Contract Marketing Service was set up in 1981 to provide professional marketing management on a part-time, Interim basis, to companies which did not have a professional marketing function.
Effective interim management requires rapid assessment of any situation, and a short learning curve. Nicholas Watkis, who is a professional Interim Marketing manager and Management Consultant, saw the need to develop methods and systems to analyze and assess quickly, the needs and efficiency of marketing functions in every type of business.
Developed from extensive practical management experience in interim management since 1981, the Business Performance Indicators software has been created as a management tool for quantifying marketing expenditure, output, and the Return on Marketing investment.
For more information about his range of services, please have a look at the client list at Contract Marketing Service
You can find out more information about this program on BPE Explained