Archive for June, 2018

Marketing means Commercial management

The Chartered Institute of Marketing defines Marketing as “the management process that identifies, anticipates and satisfies customer requirements profitably”. Thus Marketing is the name of the commercial management process that produces profitable income, which is the sole purpose of any business. Unfortunately, the frequent and general misuse of the word “marketing” as another word for […]

June 12, 2018   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing performance measurement, marketing ROI, performance measurement indicators  Comments Closed