Archive for March, 2016

Do You Have Peripheral Vision?

In March this year the Chartered Institute of Marketing (CIM) will hold an inaugural “Brand Summit” conference at the British Museum, London. The conference will concentrate on the value of brand, as well as how to create and manage brand experience for customers. The subject of brand image is important as indicated by the CIM […]

March 3, 2016   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed