Archive for January, 2016

If you don’t understand, then you won’t be in control.

Commercial managers are responsible for producing the flow of profitable income for their business. As such, they are responsible for managing all those various activities which collectively anticipate and satisfy customer demand profitably. In larger companies, many of these particular activities will be managed by specialists, while in smaller businesses, the commercial manager may have […]

January 10, 2016   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, marketing development, marketing management, marketing metrics, marketing performance measurement, marketing ROI, performance management, performance measurement indicators  Comments Closed