Archive for November, 2014

Do You Hear Your Customers?

Producing profitable income, requires the effective management by the commercial manager of all those resources that collectively identify, anticipate and satisfy customer requirements. Part of the commercial manager’s responsibility is the effective communication with the market, as well as existing and potential customers. Observation of the business and marketing press suggests that organisations spend a […]

November 5, 2014   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance management, marketing management  Comments Closed