Archive for August, 2014

Performance Marketing – does it provide the answer for management?

Performance Marketing is a method of interactive advertising which pays on a “performance” basis, but only on a completed action. That completed action can be a sale (Cost Per Sale) or a lead (Cost Per Lead), but can also be other revenue models including Cost Per Download. While Performance Marketing is similar to Affiliate Marketing, […]

August 4, 2014   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance management, marketing management  Comments Closed