Archive for February, 2014

How Big is your marketing Budget?

How big is your marketing budget? Does it contain all the activities involved in producing profitable income? How a marketing budget is compiled, largely depends on how “marketing” is defined.. The Chartered Institute of Marketing (CIM) officially defines marketing as “the management function of those activities which anticipate and satisfy customer demand profitably”. However, increasingly […]

February 7, 2014   Posted in: Uncategorized  Comments Closed