Archive for April, 2013

Are customer communications really a sham?

Effective communications with customers are vitally important especially for consumer based businesses. For Commercial Managers, responsible for producing a steady flow of profitable income, “making the customer the centre of the business,” has been a mantra for decades. But in reality, what does it mean to have the customer at the centre of the business? […]

April 1, 2013   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance management, business performance measurement, marketing management, performance management  No Comments