Archive for December, 2012

CRM: Do customers really want to forge ‘relationships’ with companies?

There are    many “principles” and “rules”, which are said to be fundamental to the process of business. One of these is sometimes known as “The Golden Rule”. What is the Golden Rule? Put simply, it states that “he who has the gold, makes the rules”. Businesses are set up to produce money in the form […]

December 13, 2012  Tags: , , , , , , , , ,   Posted in: business development, business efficiency, Business Marketing, business performance improvement, business performance indicators, business performance management, business performance measurement, Uncategorized  No Comments