Archive for August, 2011

It is easier to lose business than to get it

Businesses are not philanthropic institutions: they exist to make money in the form of profit. To make money businesses have to anticipate and satisfy customer’s demands, so that customers provide the necessary income to the business in return for the goods or services that they require. Identifying enough potential customers who have the requirement for […]

August 15, 2011   Posted in: business development, business efficiency, Business Marketing, business performance indicators, business performance management, business performance measurement, marketing management  No Comments