Archive for June, 2011

Managers have to manage; they don’t need to be creative.

Every commercial business started as an idea for the purpose of making money. Successful entrepreneurs are good at identifying problems of society and individuals; seeing opportunities to make money by finding solutions which induce customers to buy, in order to relieve their discomfort. Seeing and recognising an opportunity may be the spark of an idea […]

June 13, 2011   Posted in: marketing management  No Comments