Archive for April, 2011

“If you are not in business for profit or fun why are you here?”

“Up the Organization” written in 1970 by Robert Townshend the then chairman of Avis Rental cars, was a worldwide best seller. Townshend analysed and commented on the structure and organization of businesses and its operation in a humorous and anarchic manner, but also showed how he had organized and managed Avis in ways that appeared […]

April 7, 2011   Posted in: marketing management  No Comments