Archive for March, 2011

Marketing isn’t war, its management

There have been a number of books in recent years suggesting that successful business is like warfare, e.g. Mark McNeilly’s “Sun Tzu and the Art of Business,” and likening business leaders to successful generals. But while both business and warfare require leadership, the type of leadership required is very different. Leadership in battle takes place […]

March 15, 2011   Posted in: marketing management  No Comments