Archive for January, 2011

Mumbo Jumbo damages marketing credibility

Recent papers published during this year by the Chartered Institute of Marketing (CIM) and its respective publishing partners, Deloittes and Accenture, make interesting reading. The papers “The Future of Marketing Capability” and “Improving Marketing Effectiveness” appear to concentrate on the problems of marketing accountability and the perceived relevance at board level for strategic planning. Yet […]

January 25, 2011   Posted in: marketing management  No Comments