Archive for December, 2010

Can marketers game the system?

Both the marketing press and academia appear to concentrate on the marketing structures and organizations of larger companies, rather than that of small and medium sized enterprises (SMEs). According to statistics for 2008 from the UK Office of National Statistics, SMEs with fewer than 50 employees made up 98% of all registered business enterprises, while […]

December 6, 2010   Posted in: marketing management  No Comments