Archive for October, 2010

Can you spend nothing on Marketing?

The leader article in September’s edition of “The Marketer”, titled “Who needs money?” suggested the idea of “marketing “without money. The article cited several companies which claim that they started or continue to have a marketing budget of zero, amongst them being the IT companies Google, Linux and Facebook. It also claimed that it was […]

October 4, 2010   Posted in: marketing management  No Comments