Archive for July, 2010

Is Marketing Dead?

Is marketing dead? Judging by a number of recent articles, especially in the American business press, some people would seem to think that it is. Perhaps American marketing is dead. But what are these articles actually talking about? Is that, which some people call “marketing” something specific, or is it just another business process? One […]

July 12, 2010   Posted in: marketing management  No Comments