Archive for June, 2010

The most important marketing lessons ever forgotten

Probably one of the most tired but frequently used expressions in business and government is “lessons will be learned”. However, only individuals can learn lessons, and when those individuals move from the organization, so the corporate lessons and memory move with them, so that lessons have to be re learnt, and frequently the “wheel re-invented. […]

June 8, 2010   Posted in: marketing management  No Comments