Archive for May, 2010

Think the unthinkable?

Managers of marketing, who are charged with the responsibility of getting and retaining business to produce profitable income for their employers, need to consider both the long and short term requirements of their employers business. Decisions that have short term positive results may have long term negative consequences, and visa versa. As markets and businesses […]

May 20, 2010   Posted in: marketing management  No Comments